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Nordstrom’s rotating New [email protected] in-store pop-up program is celebrating Black Historical past Month by placing a highlight on Black vogue.
The division retailer retailer’s newest providing in this system known as Black_Space, and is described as “a celebration of Black creativity via vogue and retail.” The store, positioned in 12 Nordstrom areas and on-line, options 28 Again-owned vogue and wonder manufacturers, and was curated by 5 Black creatives. The assortment consists of menswear and womenswear, with costs starting from $20 to upwards of $1,600.
Every of the 5 curators’ picks are represented via in-store build-outs and merchandising, in addition to a web-based web site expertise that features video content material created by every curator to symbolize their explicit perspective.
The Black_Space pop-up is dwell from Feb. 11 via early Could.
“New Ideas @Nordstrom has at all times been a platform to inform model and product tales, with the aim to attempt to present the interconnectivity between vogue and tradition,” stated Sam Lobban, Nordstrom senior VP of designer and new ideas. “In keeping with that, we’ve at all times wished to do one thing which might carry collectively a gaggle of creatives with whom each the NewConcept steam and I’ve constructed relationships with over our careers; individuals who we respect and admire for his or her distinctive and various perspective. By means of this course of we collaboratively constructed Idea 012: Black_Space, in the end with the purpose to have fun Black vogue and creativity via the lens of a number of the figures who’re serving to to form it.