Barzzé Magnificence presents a extremely efficient digitalization mannequin for rising magnificence manufacturers in a shifting international panorama amidst new challenges in a COVID world
Fashwire, recognized for the success of their disruptive international trend purchasing market, declares the launch of its new sister platform, Barzzé Beauty — a two-sided international market providing a one-stop resolution for personalization, innovation and client enterprise intelligence for the sweetness trade. At a time the place the sweetness trade continues to see huge progress, Barzzé Magnificence gives an reasonably priced distribution channel to rising and established manufacturers who now not have to depend on hefty spends to safe a retail companion.
This press launch options multimedia. View the total launch right here: https://www.businesswire.com/news/home/20210217005446/en/
(Photograph: Enterprise Wire)
“I’m excited for the launch of Barzzé Magnificence. Our mission is to reframe the sweetness world by offering customers a novel alternative to find new manufacturers and tendencies whereas delivering these manufacturers with important buyer suggestions,” says Kimberly Carney, Fashwire Founder and CEO. “Barzzé Magnificence sits on the intersection of magnificence and know-how, offering invaluable insights to construct the subsequent era platform for the sweetness trade.”
For the patron, Barzzé Magnificence presents customers natural discovery of worldwide magnificence manufacturers by means of a compelling interactive expertise. In flip, this dedication to curation, training and group gives essential client suggestions for the manufacturers. Magnificence manufacturers can leverage that suggestions to additional develop their providing to customers to enhance and streamline their methods. Supplied at zero price to the manufacturers till September 1, 2021, Barzzé Magnificence will enable partnering manufacturers to construct up momentum and income with entry to an engaged, tried, and trusted client base.
Debuting at #2 within the paid purchasing apps class, the Barzzé Magnificence app gamifies the suggestions loop instantly from client to model. Fusing collectively the discoverability of rising manufacturers, delivering person suggestions by way of swipe know-how and sharing magnificence inspirations by means of Barzzé Magnificence’s social feed, permits customers and types to have interaction in unprecedented methods. The onerous metrics of real-time knowledge and insights into client purchasing preferences is a useful software to the sweetness trade.
The Barzzé Magnificence market options embody:
Discoverability: Intuitively search and uncover magnificence manufacturers in a single location with new manufacturers added weekly.
Curated Inspiration & Personalization: The Pinterest-style structure presents inspiration for clear magnificence, new make-up types, magnificence suggestions, wellness and extra. Powered by client preferences, Barzzé Magnificence leverages its know-how to generate insights that simplify the person expertise with curated product choices.
Actual-Time Suggestions: A novel purchasing expertise with swipe performance allows customers to offer real-time suggestions on their product preferences. The manufacturers then obtain this knowledge which empowers them to make higher product growth selections — enhancing margins and profitability.
Schooling: Barzzé Magnificence presents customers essentially the most detailed overview of magnificence merchandise and types with essentially the most up-to-date info on product formulations and firm insights which are vetted and accredited by Barzzé Magnificence’s group of magnificence specialists.
Group: Submit and talk about new merchandise and wonder suggestions with different customers by means of an enticing social feed inside the Barzzé Magnificence app and on www.barzze.com known as BeautySnaps.
Rewards: Customers can put up every week on BeautySnaps and win magnificence merchandise based mostly on the group likes and engagement.
“Barzzé Magnificence can be on the forefront as a useful resource for manufacturers and customers by retaining magnificence at your fingertips by means of a worldwide perspective. Consumer interplay is a key differentiator for Barzzé Magnificence and mixing that with our extremely curated editorial lens is essentially the most coveted resolution for rising and area of interest manufacturers,” continues Carney.
Manufacturers featured on the platform embody Christophe Robin, Eyeko, Grow Gorgeous, Gryph & IvyRose, Illamasqua, Masks for All: Billie Blooms x Karolina Kurkova, SHESPOKE by Stephanie March, själ Skincare, Veronique Gabai, Vertly, and plenty of extra.
“As the sweetness trade evolves within the put up COVID world, smaller manufacturers do not have the identical entry to gross sales distribution platforms as mass conglomerates. Barzzé Magnificence is crucial to 2 of my manufacturers as a result of it broadens their restricted distribution channels with a longtime international client base. I’m thrilled to have them on the Barzzé Magnificence market,” says Karolina Kurkova, supermodel and co-Founding father of Gryph & IvyRose and the Masks for All: Billie Blooms x Karolina Kurkova collaboration.
About Barzzé Magnificence
Barzzé Magnificence is a two-sided international market providing a one-stop resolution for personalization, innovation and real-time insights. For the patron, Barzzé Magnificence presents natural discovery of worldwide magnificence devoted to curation, training and group with utilizing its proprietary and suggestions for the manufacturers. Magnificence manufacturers can leverage that suggestions to additional develop their providing to customers to enhance and streamline their methods. For extra info, go to: www.barzze.com, or join with us on Facebook, Instagram, Twitter, Pinterest and TikTok.
Fashwire’s high-growth app and web-based purchasing platform gives its portfolio of 350+ designers from 40+ international locations real-time knowledge and actionable insights into client purchasing conduct patterns. A two-sided international market, Fashwire is a B2B knowledge hub to navigate client demand and improve profitability. For customers, Fashwire’s B2C purchasing platform creates a compelling interactive expertise by combining enjoyable, immersive swipe voting with the power to affect the designer immediately. Fashwire not too long ago expanded into the multi-billion greenback magnificence trade with its launch of Barzzé Magnificence. For extra info, go to: www.fashwire.com or join with us on Facebook, Instagram, Twitter, Pinterest and TikTok.
View supply model on businesswire.com: https://www.businesswire.com/news/home/20210217005446/en/
Shirley Cedeno, The fifth Column