Vivida’s Senior Ecommerce & Digital Advertising and marketing Supervisor will drive, personal and function all issues E-commerce & Digital Advertising and marketing within the Vivida Way of life world. We’re in search of a pacesetter to embrace being the ‘nucleus’ – any person who will act and assume like a common supervisor for this division.
This function might be integral in commercialising the Vivida Way of life model by accelerating ecommerce progress all whereas staying aligned & true to our model values & deeper goal. This function marries artistic with industrial, curating our model story to interact, to extend visitors & to extend gross sales for the long-term improvement of the enterprise.
The perfect candidate is extremely motivated and able to thriving in a growth-focused, start-up fashion atmosphere. You’re a self-starter that’ll take initiative to strategise, plan, analysis and mannequin, however most significantly you’ll additionally embrace rolling up your sleeves and making issues occur your self. Over time, you’ll spearhead constructing and creating Vivida’s world class workforce of digital marketeers.
· This can be a distant place. Our present administration workforce works remotely from the south of UK and Oregon (USA).
WHAT YOU’LL DO:
Management & Technique:
Drive campaigns to proactively generate consciousness, progress, conversions and retention
Outline, form, and implement a longer-term advertising & ecommerce technique to exceed firm targets and proactively search alternatives to drive incremental progress, by way of gross sales and in addition fulfilling the deeper model mission.
Drive client insights & analytics. Spearhead the sharing of those learnings with the remainder of the enterprise, to supply a transparent image of our buyer. Accountable for information and evidence-based actions to scale long-term progress and guarantee profitability. Champion our enterprise to take inspiration from our goal and from our buyer’s drivers and boundaries, not backwards from gimmicks and fads.
Analysis and analyse market traits, demographics, pricing methods, competitor merchandise, and different related info to kind advertising methods.
Collaborate and affect cross-functionally with all departments to make sure cohesion.
· Accountable for internet gross sales and industrial targets
· Be the Vivida ecommerce knowledgeable and nucleus
· Set visions and clear roadmaps on methods to obtain enterprise objectives & KPIS
· Present strategic insights and proposals to extend web site efficiency, conversion charges, gross sales, and buyer expertise.
· Present weekly studies for workforce with holistic summaries of efficiency and takeaways contemplating all system sorts, advertising packages, merchandising methods, and promotions
· Present quarterly deep-dive evaluation of the ecommerce enterprise & set up KPIs
· Repeatedly evaluation product web page & gross sales efficiency, remodeling content material and promotional plans as required to drive gross sales and engagement, figuring out one of the simplest ways to current options and advantages to end-users
· Guarantee acceptable visible merchandising of the web site, contemplating UX, in addition to the upkeep of sold-out & pre-order merchandise
· Accountable for CRM methods focussing on engagement & retention
· Determine key applied sciences & areas for enchancment for the client journey, UX & conversion funnel to refine buyer acquisition and retention
· Troubleshoot points as and when they might come up throughout all ecommerce channels
· Handle segmentation of buyer information
· Be in command of the Dropbox organisation of all Ecommerce property & content material (eg. photograph & video)
· Drive market and client analysis to find out greatest expertise roadmap
Duties : Digital Advertising and marketing:
· Constantly optimise technique throughout present and new digital / efficiency advertising channels (paid social, paid search, electronic mail, affiliate, internet and cell)
· Activate greatest practices in digital advertising throughout capabilities: website positioning/SEM, Efficiency Advertising and marketing, Paid Social/Media, natural Social, information/analytics/instruments, internet and cell UX, touchdown web page and conversion optimisation, and so forth
· Optimise full-funnel buyer journey and leverage information to unlock progress alternatives
· Clearly talk outcomes towards objectives to workforce
· Handle acquisition methods to draw high quality visitors and publicity for our web site, managing the advertising budgets to make sure environment friendly ROAS
· Frequently analyse ROIs, KPIs and metrics throughout digital advertising channels and platforms, conserving on high of seasonal updates. Reallocate budgets and media combine based mostly on outcomes, share insights and prioritise workflow
· Evaluation alternatives for digital promoting initiatives and affiliate companions
· Approve and oversee the artistic improvement of promotional supplies, web site content material, commercials, and different marketing-related tasks
THE IDEAL CANDIDATE:
· Understanding of the Vivida Way of life soul & magic – appreciation for the values & goal, understanding & appreciation for what makes us greater than a model.
· 7+ years working in E-commerce / Digital Advertising and marketing / Technique with intensive data & expertise acquired in Shopify, website positioning, PPC, Google Analytics, reporting & insights, retailer administration, internet improvement administration
· Expertise in mentoring & constructing out groups, and a monitor document of driving on-line progress for a style, life-style, sportswear or premium client items model
· Expertise with and robust command of a DTC ecommerce atmosphere
· Organised, versatile, and hands-on mentality; expert at assessing priorities based mostly on influence, stage of effort, and bandwidth
· Excels at essential considering and efficient choice making; balances long-term objectives with short-term wants
· Extremely analytical and information pushed; motivated by progress alternatives
· Assumes possession, drives outcomes and innovation; anticipates and overcomes challenges
· Nice steadiness between gross sales & analytics / artwork & artistic.
· Entrepreneurial mindset with expertise in working in a small workforce, snug with distant working. Self-starter who additionally excels in self motivating environments.
· A artistic downside solver who proactively identifies roadblocks, demonstrates initiative, is conscientious and offers full follow-through on all areas of accountability
· Wonderful interpersonal and communication expertise – robust behavior of listening, motivating & praising/uplifting individuals. Like flowers, for those who flourish them, they flourish.
· Enjoys working in a extremely collaborative ‘greatest concept wins’ atmosphere to execute while additionally juggling a number of priorities.
· Robust information interpretation & communications expertise; confirmed skill to summarise and current advanced findings clearly and concisely.
· Conscious that our future success is simply as depending on what ‘alternatives’ we’re going to say no to (distractions) as what we’re going to say sure to.
· Has a robust visible design accumen
· Energetic/swimwear/attire/sustainable style business publicity, start-up expertise, distant work expertise, a very good sense of humour…
· Ardour for watersports, empowerment, wellness, life-style, nature, the good outside, the animal kingdom, sustainability.
WHY YOU’LL LOVE WORKING AT VIVIDA:
· Flexibility of distant work so you possibly can have a piece/life steadiness
· Take delight in being a part of a challenge that’s actually out to make good issues occur on the planet
· No micro-managing right here. After we rent you, we belief your experience and expertise – we consider in you and assist you in attaining your objectives with full possession & accountability
· We assist our worker’s wellbeing and need every particular person to be their greatest selves once they come to work every day – tell us what which means for you. Want a day bike journey or surf session to really feel rejuvenated and motivated – go for it!
· As the corporate grows, so too will your alternatives – the sky is the restrict! A spot to actually forge your individual path and be an integral a part of Vivida’s thrilling journey forward
Aggressive wage + thrilling alternative to earn Bizarre Shares.
The Vivida Way of life exists to encourage & empower each other to unlock our full potentials & reside our greatest & healthiest lives doing what we love. Vivida Way of life was initially created as a purely passion-driven challenge, serving as a reminder & every day inspiration to reside life to the fullest – all the time striving to search out connection to & appreciation for the pure wonders that encompass us. Our title, derived from ‘Viva la Vida’, is the premise of our philosophy in all that we do, assist, & create. Our sportswear & gear is constructed to boost your adventures, with travel-friendly, eco-conscious & built-for-you high quality & fashion.
From humble beginnings of storage storage, our founder & his mum personally packaging & posting each order, to now being on monitor for £1.6M annual income, Vivida has come extremely far. Vivida is not only a imaginative and prescient. It’s a actuality with a momentum of its personal. It’s not a narrative, a technique, or a picture with a manufactured message or goal. Vivida is actual. Those that understand it, really feel it, & preserve coming again for extra. Simply as manufacturers earlier than us have pioneered new approaches to rising markets & traits, so too will Vivida, at this good intersection of client consciousness, a deep want for authenticity, sustainability, wellbeing & happiness… as a way of life.
To take our Vivida story to the following stage, we’re not seeking to rent good individuals after which inform them what to do; we’re seeking to rent good individuals, so that they inform us what to do.
Above & past your skillset & monitor historical past, what issues most to us is your character & your perspective. We’re a household devoted to constructing one of the best office tradition doable. In the event you share our imaginative and prescient of positively impacting the world, Vivida Way of life could possibly be the dream place for you…