(Pocket-lint) – Should you’ve ever opened the great shiny pages of Vogue or scrolled via Instagram and thought a lipstick was a unbelievable color, you may additionally know looking for the shade in MAC or at make-up counter in a division retailer isn’t any straightforward feat.
First world issues, we all know. However that is one downside that know-how might repair. Not less than it’s in the event you like Chanel lipstick. The Parisen trend model’s Lipscanner app makes use of a mixture of patented AI and AR know-how to allow you to match a lipstick color and texture from any bodily or digital picture and take a look at the Chanel equal on in actual time.
The app is not the primary time magnificence and know-how have come collectively – and it will not be the final – however it’s a glimpse into what the way forward for magnificence appears to be like like.
We spoke to Cédric Begon, director of the Related Expertise Lab at Chanel Fragrances and Magnificence, concerning the Lipscanner app and the place know-how might take the wonder trade.
“Machine studying consultants in identical room as make-up consultants”
Chanel has over 400 lip merchandise in numerous finishes and all of them are a part of the Lipscanner app’s catalogue. The app does not simply recognise the color you scan although, it’s going to establish the feel and end too. It ought to due to this fact be capable to detect if the look you have scanned and wish to match is matt, satin or gloss, to then present you the equal Chanel lip product choices.
Cédric advised us: “It is fairly a big problem to establish colors and end with a smartphone.”
“We had our machine studying consultants in the identical room because the make-up consultants they usually labored collectively to craft the algorithm, and practice it on tens of 1000’s of photographs.”
“Made the selection to remain on the smartphone”
In the intervening time, the Chanel Lipscanner app is simply accessible on iOS devices, although an Android model is anticipated to come back within the “subsequent few months” relying on market suggestions, we have been advised. The app has been designed for the smartphone somewhat than tablets although.
In accordance with Cédric: “We made the selection to actually keep on the smartphone as a result of [the Lipscanner app] connects to an instinctive gesture that you really want to make use of wherever you might be and that is in all probability extra extra appropriate for smartphones.”
You do not want the most recent mannequin of iPhone with probably the most up-to-date digicam both. Older fashions will nonetheless be capable to detect colors and finishes.
Cédric added: “The rationale why we began with iPhones is that iOS and iPhones have a really properly outlined framework. So, we managed to run checks and validate the expertise from iPhone 6S to the most recent [models].”
“Do not gather a single piece of non-public knowledge”
For these involved over privateness – and rightly so given the Chanel Lipscanner app entails importing and capturing photographs – we have been advised the app does not gather any private knowledge. While you obtain the app, you do not want to enroll with an electronic mail tackle or present any data and none of your photos keep on the app, solely the scans do with the outcomes.
Any photographs you are taking via the app, will go into the Photos app of your iPhone solely.
Cédric said: “The design of the AI engine was something that we worked very hard to have run on the iPhone itself. The calculation takes place on the phone so we don’t need to upload the images and that was a strong prerequisite for us.
“We don’t collect a single piece of personal data. It’s very important to us. [Lipscanner] works in full autonomy on its own on the phone.”
“Potential of AI for beauty is amazing”
The Chanel Lipscanner app is excellent for those who love Chanel lipsticks and who are looking for new shades, or are looking to find a favourite shade from a different brand in a Chanel equivalent for example. But what about if you don’t really know what might suit you?
Could the technology be developed to scan a person’s face and recommend lipstick colours based on their skin tone for example? Or go further and match a foundation perhaps. Brands like Il Makiage use a quiz in order to find the perfect foundation match from their 40 available shades for example, but what if AI and AR could do this instead?
Cédric said: “The potential of AI for beauty is amazing. [Lipscanner] is the result of more than 18 months of efforts to get a good grasp on machine learning and learn how to collaborate intensely and jointly with make-up artists and experts.
“We would like to leverage this capability for other categories. Leverage tech where it’s useful. It’s fast, can be useful and it can be playful. The Lipscanner app is very compact, and it saves time. So that’s something which we are very excited about and we hope we can we can further the experience with other categories.”
“Lipstick is a very powerful product”
We’d love to see the technology used within the Lipscanner app develop into other categories in beauty, such as foundations and we’d definitely use a similar app for Chanel’s nail polishes. There’s probably a reason lipstick was the starting point though, just as it was for Pinterest’s “Try On” feature that gives much like Lipscanner however with out the picture scanning.
Cédric stated: “There’s something very joyful in making an attempt make-up and notably making an attempt lipstick which is a really highly effective product. You realize by expertise I am certain, how briskly you may change your id, modify your femininity with a single line of lipstick. It is amazingly highly effective.
“We hope [Lipscanner] goes to be attention-grabbing for all make-up lovers [not just Chanel fans] and encourage them to attempt Chanel lipstick. Greater than that, we hope and we predict [Lipscanner] will set off some need to attempt the bodily product as a result of as you realize, the sensory side is completely important.
“We begin the story in a way with what we see on the display. The ambition is to convey the product within the palms of the client.”
The Chanel Lipscanner app is on the market now on iOS. You’ll be able to read how it works in our separate feature however as a touch, it is tremendous easy and straightforward to make use of, and as Coco Chanel stated herself: “Simplicity is the keynote of all true magnificence”.
Writing by Britta O’Boyle.