MUMBAI, India, Feb. 25, 2021 /PRNewswire/ — Godrej L’Affaire, a life-style experiential platform from conglomerate Godrej Group, forays into social commerce, by way of which life-style manufacturers shall be plugged in content material on its social media belongings enabling shoppers to make direct purchases from manufacturers. For this, L’Affaire has listed over 40 life-style manufacturers together with Godrej in addition to exterior non-competing one’s. Began on February 14, the manufacturers are featured underneath #LiveItUp sale as half of a bigger digital life-style experiential by L’Affaire on social media platforms like Fb and Instagram. The #LiveItUp sale ends on February 28.
The social commerce initiative by Godrej is a pilot challenge the place Godrej L’Affaire is about to grow to be an enabler platform for life-style manufacturers. It can facilitate significant engagement of Godrej and exterior life-style manufacturers with shoppers by way of reside streaming classes, unique net content material that includes outstanding personalities, user-generated content material (UGC) by way of unboxing expertise, flash contest and gross sales. In doing so, the manufacturers will provide probably the most unique digital offers to patrons throughout classes of meals, style, magnificence, retail, footwear, house décor and interiors, home equipment, child care, private care, hair care, well being and hygiene, wellness, jewelry, amongst others.
Commenting on this transfer, Tanya Dubash, Govt Director & Chief Model Officer, Godrej Group, mentioned, “Whereas at a nascent stage, India’s social commerce market is anticipated to develop exponentially within the coming years. We’re leveraging Godrej L’Affaire to facilitate a direct-to-consumer publicity for life-style manufacturers on social media together with model consciousness and engagement. It’s our try to know the potential of this subsequent frontier of e-commerce. The learnings from this pilot shall be useful and enriching for all 40 manufacturers together with the complimenting exterior manufacturers.”
Godrej aer, Godrej Skilled, Goodness Me, Godrej Safety Options (EVE House Digital camera, House Lockers, UV case), Godrej Locks (Advantis, Pentabolt), Godrej Home equipment, Script, Godrej Interio, India Circus, BBLUNT, Godrej Knowledgeable, Cinthol, Godrej Protekt, Godrej HIT, Godrej Yummiez, Godrej Actual Good Hen, Godrej Jersey, Godrej Veg Oils, Godrej Interio Kitchen, SKIDO by Godrej, Goodknight, Godrej Properties and Godrej Housing Finance, are a number of the Godrej manufacturers which shall be featured throughout #LiveItUp sale.
Godrej Group has determined to help homegrown Indian manufacturers with the #LiveItUp sale. These life-style manufacturers embrace Park Avenue, handpainted designer baggage Paul Adams, luxurious pret model MxS, Vikram Phadnis Clothes India, on-line retailer Redesyn, footwear etailer MY|RA, handcrafted attire & equipment model Okhai, Isharya Jewelry, Reneé Cosmetics, natural diet model Wellbeing Diet, Fantasie Chocolate, Bombay Island Espresso, Storia Meals & Drinks, takeaway restaurant Varun Inamdar’s Mumbai Native Tawa, South Avenue – South Indian Consolation Meals and Shuk Bombay -From the streets of Tel-Aviv to Bombay! amongst others
Commenting on the affiliation with Godrej L’Affaire, Shweta Bachchan Nanda, Founder and Designer, MxS, mentioned, “The design sensibilities of MxS is aimed to enchantment to everybody who’s style ahead. That is in step with what Godrej L’Affaire represents and is a perfect life-style associate for us. Social commerce is a vital space for style manufacturers like us to have interaction clients successfully. Godrej L’Affaire’s social commerce characteristic will additional reinforce its place as a social hub for manufacturers to combine content material together with the perfect offers on premium life-style manufacturers.”
Vivek Sandhwar, Chief Product Officer, Raymond Attire Enterprise, mentioned, “Park Avenue is a robust model that’s reckoned for crafting style within the formal area with its revolutionary choices. Very like in the present day’s shoppers and dealing professionals, it revels in fixed change, evolution and imbibes confidence that walks proudly alongside international style tendencies. We’re delighted to associate with Godrej L’Affaire, a platform that witnesses the amalgamation of most interesting manufacturers and rising tendencies within the life-style area. Our newest collections of two mile dressing and WFH line which are crafted for in the present day’s evolving style wants would strike resonance with the wants of the fashionable, tasteful and eagle-eyed males of India.”
“We’re ecstatic concerning the affiliation with Godrej L’Affaire for its fifth version as this platform has carved out a distinct segment for itself within the area of life-style and luxurious. We want to take this chance to introduce to the viewers our 100% Pure Tender Coconut Water and just lately added immunity booster beverage, Turmeric Latte within the portfolio. With Storia, we wish to carry folks collectively to construct a nutritionally stronger nation by inspiring a more healthy life-style by way of revolutionary drinks and meals in a disruptive but sustainable method,” mentioned, Vishal Shah, Founder and MD, Storia Meals & Drinks Pvt Ltd.
Aashka Goradia Goble, Co-Founder, RENEE Cosmetics, mentioned, “We’re glad to have an opportunity to showcase the improvements of RENEE Cosmetics with Godrej L’Affaire. The distinctive experiential platform is good for paving a method for brand new concepts & startups, and it is great to have the ability to faucet into a number of shoppers on the lookout for trend-breaking experiences.”
“Godrej L’Affaire is a confluence of a number of cosmos of meals, style and life-style. This 12 months it goals to re-frame model agnostics retail with the lens of social commerce. I’m humbled and honoured to associate for its fifth season to tickle all of your senses of style with Varun Inamdar’s Mumbai Native Tawa,” added two nationwide award–profitable chef and chocolatier Varun Inamdar.
Godrej L’Affaire was created by Godrej Group in 2017 as life-style platform, having an annual onground experiential occasion supported by year-long digital amplification. As an alternative of an onground occasion, this 12 months, Godrej L’Affaire has gone digital to rejoice the spirit of life-style over a fifteen-day interval on platforms like Fb and Instagram. #LiveItUp sale is likely one of the key spotlight of this India’s coolest life-style affair. Go to Godrej L’Affaire by clicking https://bit.ly/3r8llIB
About Godrej Group
Established in 1897, the Godrej Group has its roots in India’s Independence and Swadeshi motion. Our founder, Ardeshir Godrej, lawyer-turned-serial entrepreneur failed with a number of ventures, earlier than he struck gold with a locks enterprise. Right now, we benefit from the patronage of 1.15 billion shoppers globally throughout client items, actual property, home equipment, agriculture and lots of different companies. Actually, our geographical footprint extends past Earth, with our engines now powering a lot of India’s area missions. With revenues of over USD 5 billion we’re rising quick, and have thrilling, bold aspirations. For us, it’s most vital that apart from our robust monetary efficiency and revolutionary, much-loved merchandise, we stay an excellent firm. About 23 per cent of the promoters’ holding within the Godrej Group is held in trusts that put money into the atmosphere, well being and training. We’re additionally bringing collectively our ardour and goal to make a distinction by way of our Good & Inexperienced technique of ‘shared worth’ to create a extra inclusive and greener India. On the coronary heart of all of this, are our folks. We take a lot delight in fostering an inspiring office, with an agile and excessive efficiency tradition. We’re deeply dedicated to recognizing and valuing range throughout our groups.
For extra data on the Firm, please log onto www.godrej.com
SOURCE Godrej Group