Vogue mecca The RealReal brings its high-end sustainable fashion to the Magazine Mile.
The RealReal’s Michigan Avenue flagship carries ladies’s ready-to-wear and equipment.
Subsequent cease on The RealReal’s grand U.S. growth tour: Michigan Avenue. The luxurious on-line consignment guru has opened its newest—and largest—flagship within the coronary heart of Chicago’s buying district. “Opening our largest retailer but provides us much more alternative to create a wealthy expertise for consumers and consigners,” says COO Rati Levesque.
Already residence to a profitable Luxurious Consignment Workplace and a bunch of enthusiastic followers, Chicago is the perfect subsequent step as The RealReal crops flagships throughout the nation. (There’s already a presence in New York, Dallas, D.C., San Francisco, Miami, L.A. and Palo Alto) “We see a major alternative to proceed rising our presence and increasing our buyer and consignor base within the space,” says Chicago Head of Store Sefu Dawson. Learn: much more style glitz and glam care of the style gods at Louis Vuitton, Gucci, Cartier, Van Cleef & Arpels and extra. With a watch towards town’s savvy shopper, notes Dawson, “count on a wide array of luxurious merchandise handpicked for Chicagoans in addition to distinctive areas of the shop like The Sneaker Loop that options probably the most coveted drops.”
Males’s choices embody streetwear.
True to the Windy Metropolis spirit, there’s an emphasis on native companions and purveyors on the Midwest flagship, starting with the decor. “We needed the shop’s design to be a mirrored image of the area people,” says Dawson. “We labored carefully with native artists, curators and galleries to supply particular items, together with work by one in all Chicago’s most collected artists, Lee Godie, and images of working-class Chicago by photographer Danny Lyon.” Additionally of observe is the in-store CaféCafé (the model’s fourth), which sources native treats from the likes of Goddess and The Baker, Karl’s Craft Soup, Colectivo Espresso, Discipline & Farmer, Uncommon Chicken Preserves, Seasons Glowing and extra.
Among the many males’s and ladies’s fashions, equipment, watches and residential decor, specific consideration was paid to the in-store merchandise, counting on the corporate’s wealth of buying knowledge from present space loyalists, in keeping with Dawson. As such, this winter, search for outwear from Burberry, MaxMara, Ganni and Zits, whereas luxurious favorites like Louis Vuitton, Chanel, Gucci, Prada and Hermès may have a presence all through the seasons. On the lads’s entrance, streetwear is king (therefore The Sneaker Loop) with manufacturers akin to Virgil Abloh, Nike, Yeezy, Balenciaga and Off-White holding courtroom.
Discover purses from manufacturers akin to Hermès.
As champions of the round style financial system, The RealReal places sustainability on the core of its Michigan Avenue storefront. “We’re very aware… of sustainability via all of the merchandise we function in our shops, whether or not that be working with clean-beauty manufacturers or sustainable meals purveyors,” says Dawson. “We wish to create a one-stop store for extending the life cycle of luxurious objects.” 940 Michigan Ave., therealreal.com/chicago
Pictures by: By Daniel Kelleghan