THE WHAT? AS Magnificence has introduced the latest acquisition of Mally Magnificence, the award-winning cosmetics line based by superstar MUA Mally Roncal, from Magnificence Visions
THE DETAILS Roncal was one of many first make-up artists to be featured on QVC and her launch assortment bought out in simply 40 minutes, and stays one of many channel’s prime performing colour manufacturers.
The acquisition builds on the success of Julep Magnificence and Laura Geller, purchased by the corporate two years in the past.
THE WHY? Ralph Azrak, Chief Working Officer of AS Magnificence explains, “We’re thrilled so as to add one other female-founded model to our rising portfolio and we’re sure that our staff can propel Mally Magnificence to new heights by increasing distribution, strengthening e-commerce, and bringing progressive merchandise to a fair broader viewers.”