Based in 2009, Porcelain is a facial spa based by mother-daughter duo Jenny Teng and Pauline Ng. At the moment, the corporate owns three shops in prime areas and has developed a skincare vary of merchandise to enhance its therapies.
Three years in the past, the corporate determined to redevelop its skincare line. Ng advised CosmeticsDesign-Asia that the event of the road was sparked by a mirrored image of its position within the magnificence trade.
“I as soon as had a vibrant dialogue on a BBC podcast the place they requested if we have been responsible of propagating unrealistic magnificence beliefs to make income. Realizing our motive for existence, I used to be sure we weren’t. Magnificence is past skin-deep, and I personally don’t stand for curated superficiality.”
The managing director mentioned the agency aimed to create a skincare line that would “higher encapsulate our perception that magnificence was greater than pores and skin deep”.
The rebranding was impressed by kintsugi, the standard Japanese artwork of repairing damaged pottery by mending the areas of breakage with lacquer dusted or combined with powdered gold. This technique exemplifies the instructing that damaged objects should not one thing to cover however to show with pleasure.
“Pursuing perfection isn’t about conforming to unrealistic magnificence requirements. As a substitute, it’s about embracing our individuality. Identical to the cracks within the porcelain bowls which can be repaired, every pores and skin imperfection is exclusive. At Porcelain, we’re right here to right it, not conceal it,” mentioned Ng
The brand new Porcelain skincare line-up consists of 4 ranges to cowl important skincare to extra focused options for issues resembling sensitivity or pimples.
The formulations include high-performance substances resembling bioactives resembling enzymes, probiotics and peptides for optimum pores and skin well being.
“Wholesome pores and skin is one thing everybody deserves and reaching that’s neither unrealistic nor superficial. It’s the bedrock of an individual’s confidence, and the way they face the world. Wanting to speak our beliefs higher and create an easy skincare journey for our purchasers, we created the 4 ranges, every responding to a selected pores and skin kind and concern,” mentioned Ng.
Maintaining with the instances
The merchandise have been additionally developed with at the moment’s skincare wants in thoughts, such because the elevated concentrate on tailor-made skincare regimes.
The merchandise have been designed to have the ability to work on even essentially the most delicate skins, permitting shoppers to combine and match merchandise to swimsuit their particular person wants and simplifying the usually complicated means of customisation.
With the brand new merchandise, its purchasers would have the ability to benefit from the Porcelain Spa expertise within the consolation of their very own houses, which is changing into growing essential as individuals grow to be extra suspicious of non-public contact.
“[COVID-19] has had an impression on the spa trade. With facial therapies inherently being an intimate interplay between the consumer and therapist, we have now seen a bit extra apprehension from purchasers when selecting to come back right down to our spas,” mentioned Ng.
The merchandise can be found through its shops, official web site in addition to retailers Amazon, Lazada, KrisShop and iShopChangi.
Shifting ahead, Ng mentioned the agency could be increasing the lineup, noting that customers might anticipate new launches as early as this yr.
“Having spent the previous few years with a better concentrate on our growing our therapy choices, we search to additional improve our Porcelain Skincare providing for 2021. We anticipate it to be an thrilling yr with all of the launches that we have now deliberate, and we will’t wait to share them with everybody.”