‘Quick magnificence’ cosmetics model Revolution Magnificence has linked up with TikTok to launch a marketing campaign to seek out disruptive magnificence creators.
The #CreatorRevolution problem, which has been dubbed ‘a modern-day magnificence pageant for the digital age’, is seeking to redefine magnificence by inviting individuals from all walks of life to point out off their artistic aptitude in opposition to three themes and hashtag challenges.
“It is a daring, disruptive marketing campaign by Revolution Magnificence that wishes to rejoice a altering magnificence trade. Manufacturers in magnificence have to embrace and rejoice all varieties of magnificence with a group that cares deeply about authenticity,” stated Adam Minto, Founding father of Revolution Magnificence. “TikTok is the right platform for us to companion with to seek out the following technology of magnificence expertise and creativity, with an viewers that’s already on the market shaping the way forward for our trade.”
The six-month problem, working from April by to the finals in October, will culminate in a single creator successful a prize of $100,000, the chance to create their very own product line with Revolution, and a spot on the TikTok Creator Market.
Entrants shall be chosen from entries to the hashtag problem – judged by creator Abby Roberts and a panel of different consultants – over the following three months.
To advertise the problem, Revolution has labored with TikTok’s Inventive Lab to ship a high-impact splash on the video-sharing app within the UK and US. Revolution may also collaborate with creators, ship TopView and in-feed advert placements, launch a bespoke music observe, have a web page in TikTok’s Uncover tab, and debut a branded impact.
“This distinctive marketing campaign takes benefit of every part TikTok has to supply – from our vibrant and numerous creator group to our progressive advert codecs, sounds and inventive results – creating a really immersive digital expertise,” stated Antonia Baildam, Magnificence Model Partnerships Lead at TikTok. “We’re thrilled to be working with Revolution Magnificence for this marketing campaign, a model that is main the cost to disrupt stereotypes and champion genderless and inclusive magnificence. We will not wait to see what our creator group to supply and the superstars this marketing campaign finds.”