Indian Ayurvedic skincare and haircare are synonymous with Shahnaz Husain. Lengthy earlier than being bombarded by American and Korean magnificence merchandise, the nation’s ladies appeared as much as merchandise by the Shahnaz Husain Group, which focuses on therapeutic and sweetness by means of plant energy, guided by the precept of care and treatment.
For greater than 5 a long time, the Shahnaz Husain Group has developed greater than 375 formulations for the $78.5 billion global beauty products market. These formulations are primarily based on herbs, flowers, fruit extracts, important oils, and valuable minerals and gems.
Not simply magnificence and skincare, founder Shahnaz Husain’s imaginative and prescient has at all times been to advertise the Indian natural heritage to each nook of the globe. Shahnaz Husain’s merchandise — by means of a community of franchise ventures and direct product distributors as we speak — attain South-East Asia, Japan, Australia, Center-East, Africa, the US, the UK, and Europe. The merchandise are additionally accessible within the Netherlands, Norway, Czech Republic, Belarus, and Russia.
The entrepreneur was awarded the Padma Shri in 2006 for her contribution to the fields of commerce and trade. In 2010, the entrepreneur was invited to Former US President Barack Obama’s World Summit for Entrepreneurs to characterize India. Earlier in 1996, she had additionally received the Success Journal’s World’s Best Girls Entrepreneur award.
In a latest dialog with YS Weekender, Shahnaz Husain talks about how magnificence has developed through the years, altering client preferences, skincare and haircare traits, and clear magnificence.
Edited excerpts from the interview:
YS Weekender (YSW): What’s your definition of magnificence?
Shahnaz Husain (SH): To me, magnificence is all about being comfy in your pores and skin. Essentially the most stunning factor about an individual is confidence, and an individual who’s comfy of their pores and skin exudes confidence like nobody else.
Most magnificence requirements on the earth are simply cultural stereotypes. For my part, so long as you’re wholesome, assured, and comfy, you’re stunning.
YSW: How has the concept of magnificence developed through the years?
SH: In case you take a look at the historical past of magnificence, you’ll see that it has meant radically various things in numerous occasions and locations. Whereas redness in cheeks is seen as a trait of magnificence, it was the other in seventeenth century England.
Girls painted their faces white with a lead-based cream to look what was thought-about stunning. In historical Japan, ladies shaved their eyebrows and painted them excessive on their brow; some even colored their enamel black.
Now, with globalisation and the intermingling of cultures, magnificence requirements have gotten extra homogenous all around the world. You wouldn’t see too stark a distinction between a contemporary lady from the UK and a contemporary lady from India by way of how they current and carry themselves.
I believe it’s good as a result of persons are making an attempt to weed out the sweetness practices that are likely to hurt the physique in the long term. They’re returning to pure therapeutic, which is the perfect plan of action in my view.
YSW: How are your magnificence and skincare vary catering to those altering buyer preferences?
SH: Through the previous couple of a long time, folks’s reliance on artificial magnificence merchandise has considerably decreased, and we are actually seeing a resurgence of pure therapeutic as Ayurvedic medication is gaining recognition all over the world.
Most beauty-related points are both pores and skin or hair points, brought on by inside imbalances. Since Ayurveda focuses on therapeutic the physique inside-out, it will get to the basis of the issue and fixes it as soon as and for all. This has at all times been our motto because the day of our inception.
Every one in all our merchandise has been meticulously ready to heal from the within out in order that the difficulty doesn’t recur. We owe all our fame and success to this very ideology.
YSW: Inform us about Shahnaz Ayurvedic’s digital transformation journey.
SH: Our objective has at all times been to enlighten folks about Ayurvedic therapeutic and the way it heals from the within out. It doesn’t simply deal with the signs, it treats the difficulty.
Now that we now have the instruments to succeed in a wider viewers by way of digital media, we’re launching a number of campaigns to unfold consciousness concerning the significance of Ayurvedic therapeutic.
We’ve tied up with consultants within the area and are actually leveraging totally different social media platforms to succeed in out to individuals who want our assist.
YSW: At the moment, we see two faculties of thought relating to magnificence care — one which will depend on chemical substances and one other that will depend on pure substances. Which one do you personally choose and why?
SH: I’ve full religion in pure (Ayurvedic) therapeutic as a result of it really works wonders with out inflicting any unintended effects. In contrast to artificial merchandise that deal with the signs, Ayurvedic merchandise deal with the difficulty at hand, in order that the issue doesn’t recur.
Whereas artificial merchandise may give you short-term outcomes, they may trigger injury to your physique in the long term. However, Ayurvedic merchandise strengthen your physique and make it extra resistant to break. Because of this I selected to develop into a proponent of this historical therapeutic philosophy.
YSW: How have you ever tailored know-how into skincare and sweetness merchandise?
SH: Our analysis and growth services extensively utilise the most recent applied sciences to plot higher, extra environment friendly cures for a number of beauty illnesses.
It’s with the assistance of those applied sciences that we now have been capable of launch greater than 380 merchandise available in the market that handle a plethora of magnificence points.
We extensively researched the plant stem cells with the assistance of technological aids and have been capable of devise a product, which (twenty20 Plant Stem Cell Pores and skin Renewal Cream) has a pronounced anti-ageing impact.
This is only one instance although; we now have innovated loads of magnificence options by leveraging know-how.
YSW: How ought to one put together for summer time pores and skin?
SH: In a tropical nation like us, probably the most harmful factor throughout summers is the Solar itself. Be certain to placed on sunscreen earlier than you step out within the blistering warmth.
It could forestall your pores and skin from tanning and taking pointless injury. In addition to that, be sure you keep hydrated and preserve your pores and skin moisturised.
YSW: Do you assume sustainability is the way forward for skincare and sweetness?
SH: Sustainability is the way forward for all the things. If one thing isn’t sustainable, it isn’t price having. It’s excessive time we transfer in direction of magnificence options that target therapeutic the pores and skin as an alternative of embellishing it superficially and harming it in the long term.
YSW: Traits observed throughout the pandemic? Are they right here to remain?
SH: With extra time on their arms throughout the lockdown interval, folks turned acutely aware about their total well being, which I believe is an effective factor.
Merely exercising often and utilizing pure options in your pores and skin and hair, you may make your physique wholesome sufficient to be stunning. Individuals have now gotten into the behavior and I sincerely hope that this pattern doesn’t go away.
YSW: What are the few skincare and sweetness traits that may make headlines in 2021?
SH: Firstly, skincare is about to develop into clear and clear. Surveys have confirmed that the manufacturers which are clear in regards to the substances they use are gaining extra recognition. It means persons are researching the merchandise that they’re shopping for that are excellent news.
Face masks have develop into an enormous a part of our lives. Whereas they defend us from the virus, they might trigger itching and irritation. In 2021, we are going to see an elevated demand for soothing face sprays and face masks with zinc oxide to forestall breakouts.
Liquid lipsticks are additionally turning into in style as they don’t come off on masks and are comparatively smudge-proof.
Final however not the least, it’s fairly evident that the no-make-up, make-up look is again. Minimalism is gaining recognition amongst trendy ladies.
YSW: What are your suggestions and ideas for younger ladies entrepreneurs?
SH: I’d say consider in your self, ignore the naysayers, and observe your goals.
If you’re making an attempt to do one thing out of the bizarre, you’re certain to run into obstacles. However should you don’t quit and preserve going, you’ll ultimately get there.