From The Satan Wears Prada to America’s Subsequent High Mannequin, fashionable media usually portrays the style trade in a damaging and cutthroat gentle. However a brand new collaboration between Cornell Style Collective and Thread Journal is difficult this stereotype with a clothes marketing campaign titled Debunk The Tortured Artist Myth.
Style design administration majors Caitlyn Park ’22 and Sophie Wang ’21 launched the marketing campaign April 1 with the opening of their on-line retailer. Wang is the president of CFC, the student-run group that holds a vogue present each spring, whereas Park is the president of Thread Journal, the student-run publication that highlights vogue, way of life and artwork, in addition to the vice chairman of graphics for CFC.
The marketing campaign’s mission is to struggle towards the concept of the “tortured artist” that romanticizes poor psychological well being as a catalyst for creativity. By encouraging a give attention to psychological well being and artwork, the marketing campaign hopes to redirect the narrative away from the stereotype. The marketing campaign is selling attire that can go towards the nonprofit group TwentyTwo Arts, which works to problem stigma round psychological well being, homelessness and habit.
“They’re a very cool group, they usually’re a small group, which was actually essential to us as a result of we sort of know that irrespective of what number of or few gross sales we make it can truly make an impression,” Wang mentioned.
Wang and Park generated the concept for the marketing campaign after CFC hosted a Psychological Well being Consciousness Week in October 2020. The occasion featured a collection of audio system from manufacturers starting from Madhappy to Glossier.
Now, the marketing campaign on-line store open till April 10 is promoting sweatshirts, T-shirts and sweatpants with the slogan “debunking the tortured artist.”. Its website and social media pages function a photograph shoot with members of CFC and Thread Journal posing of their self-created garments.
Wang defined that whereas she and Park thought-about launching the marketing campaign that very same week as Psychological Well being Consciousness Week, they determined it might obtain extra momentum later within the college yr.
“[We’re] making an attempt to subvert that narrative to say how artwork and creativity is a approach to emotionally floor your self and a approach to promote psychological well being as a substitute,” Park mentioned.
Park mentioned the intersection of artwork and psychological well being has turn out to be much more related throughout the pandemic. She added that the marketing campaign goals to judge how artwork is used as a type of expression in occasions of solitude and as a method of processing feelings.
However Wang additionally emphasised that the marketing campaign isn’t just related to the style trade.
“That is one thing that basically impacts everybody who consumes media,” Wang mentioned. “Media does actually push the concept totally different psychological sicknesses make an individual actually advanced and fascinating. That’s to not say that these don’t make any individual advanced and fascinating however that sort of mindset actually prevents lots of people from looking for assist.”
Wang hopes that over time, trade tradition will change to rejoice people who prioritize their psychological well being in addition to their artwork and their work.
“Essentially the most attention-grabbing, unimaginable people who I do know are individuals who work every day on their psychological well-being,” Wang mentioned.
Based on Wang, she and Park additionally selected the group TwentyTwo Arts due to its emphasis on the accessibility of artwork.
“Every little thing that they do is within the public sphere, which is actually essential,” Wang mentioned. “We don’t actually need to be advocating for concepts and individuals who then won’t ever see the artwork as a result of it’s not accessible to them.”
Park mentioned she hopes this marketing campaign will evolve into an annual occasion, significantly as dialogue round psychological well being has turn out to be extra essential than ever.
“This dialog isn’t ever going to finish,” Park mentioned.