After working with manufacturers corresponding to Cult Gaia, Flynn Skye, Genetic Los Angeles and A.L.C., Los Angeles designer Jiyeon Lee is creating her personal designs for Shein X, the fast-fashion e-tailer’s program that helps rising artists. As a younger, inventive lady in South Korea, Lee fell in love with trend whereas visiting shops together with her mom, whose distinctive strategy to traditional dressing stays a method inspiration. Different relations additionally stay part of Lee’s trend basis.
“My mom will ceaselessly be my trend inspiration,” Lee stated. “My father usually took our household to new locations to get pleasure from artwork and design. At any time when I traveled to totally different nations with my household, I used to be excited to see how the [locals] dressed. My artsy sister evokes my work and trend.”
This sister who impressed Lee to pursue trend additionally piqued the designer’s curiosity in shifting to Los Angeles. Throughout a go to to see her sibling, who was residing within the metropolis, Lee felt a way of consolation in Los Angles, which allured the designer with its type, artwork scene and nature.
“I lately learn a Korean e-book known as ‘I Nonetheless Do not Know About Myself’ by Huh Ji Received and a poem known as ‘Pillow Ideas’ by Courtney Peppernell. The latter impressed me to design one thing that might carry out a stupendous, susceptible and female aspect in individuals,” Lee stated. “My actual aim is to maintain being impressed and making my work significant.”
Lee pursued her training on the Style Institute of Design & Merchandising, graduating from the college’s fashion-design program in 2014 and a bachelor’s diploma in enterprise administration in 2015. Now a designer with Shein, Lee was invited to affix the brad’s Shein Unique Design Venture the place she developed her Shein X Ji Yeon Lee assortment.
“The latest challenge assortment known as New Yr, New You and showcases recent, distinctive, and enjoyable designs,” Lee defined. “I simply completed the 2 newest collections one week in the past, known as the Summer season of Innocence Assortment and the Summer season Sunshine Assortment that might be launching on June. I’m additionally engaged on two different collections known as the On The Highway Assortment and Summer season Sunsets Assortment. These collections will launch in Might.”
Growing the Summer season of Innocence Assortment, Lee took her textiles inspiration from pottery, whereas positioning her supplies in opposition to delicate particulars that the designer created after seeing a print reflecting the innocence throughout the story of “Daphnis and Chloe.” These particulars had been present in supplies corresponding to coronary heart trims and cutouts, pearls and bows. Whereas working nonstop, Lee can be constructing her idea for a Pre-Fall 2021 assortment for the Shein Unique Design Venture, which might be unveiled in August.
“My work challenges conventions relating to design philosophy, design values, types, silhouettes, traces, prints, trims, development, colours, materials and textures,” Lee stated. “Everybody may be distinctive based mostly on how they categorical, deal with, and really feel about themselves. Nobody can outline you or your vanity—solely you’ll be able to. I wish to empower individuals to be distinctive, uncommon, daring, and superbly categorical themselves.”