With the assistance of a enterprise accomplice from up the street, a Seguin resident plans to convey a brand new firm to city and, together with it, familial nostalgia.
The enterprise and Omar Alvidrez’s fond recollections encompass iced tea — a staple in Texas and his upbringing.
“I do know all people talks about consolation meals, however to me, iced tea is a consolation drink,” Alvidrez mentioned. “It takes me again to household gatherings and my youthful days. Each time we had iced tea, there was at all times household and love round.”
Within the fall, Alvidrez and accomplice Sean Stringer plan to convey that feeling to Seguin with their franchised HTeaO retailer, the primary within the county.
HTeaO serves greater than 24 flavors of contemporary brewed candy and unsweet iced tea, an organization assertion learn. Moreover tea, HTeaO encompasses a full line of YETI merchandise, snack choices that includes Project7, Clif Bars, Clint & Sons beef jerky, and extra.
Every retailer has a system that provides double-pass, reverse-osmosis water partnered with a “Tea Brewing Station,” making for a refreshing product.
“After spending the higher a part of the previous decade creating programs and constructing a franchise infrastructure, we’re excited to lock arms with the Alvidrez and Stringer households to convey the imaginative and prescient and the shopper expertise of an HTeaO retailer to the Seguin market,” HTeaO President and CEO Justin Howe mentioned.
Alvidrez lives in Seguin and Stringer lives in Kyle. Individually, they have been launched to HTeaO and preferred all the things in regards to the product and the company strategy to serving clients, the duo mentioned.
They each wished in and partnered to make their targets a actuality right here, they mentioned.
Alvidrez discovered HTeaO whereas commuting to Amarillo for work. He visited a retailer there and hurried dwelling to inform his household about what he’d skilled.
The customer support was unmatched, and he left after every go to feeling like he’d gotten greater than only a beverage out of the transaction, Alvidrez mentioned.
Stringer’s introduction to the model was at its company retailer in Midland. He was instantly was offered on the idea, he mentioned.
“I checked out the shop myself and actually loved not solely the tea and product choice however the infectious, enjoyable ambiance and customer support,” Stringer mentioned. “The workers was genuinely joyful to see and serve you, which is refreshing — folks treating one another like folks and never simply clients. My companions and my household each knew that an HTeaO can be the right match for south Texas, so when the chance got here to be a part of the HTeaO firm, we jumped on board and headed into the brand new HTeaO frontier.”
HTeaO is a life-style model that provides a drive-thru or walk-in customer support expertise like no different, Stringer mentioned. Folks on this space are frequently on the go, however they nonetheless wish to decelerate and take a breath. Which makes it the right place for HTeaO, he mentioned.
The family-friendly ambiance ought to hit the spot in Seguin, Stringer mentioned.
“The expertise is what’s going to be the prime issue. Stepping into the shop, the customer support and the general ambiance is fairly neat,” he mentioned. “It’s a Hill Nation really feel. It’s like an exercise, wholesome way of life and a spot you’ll wish to go daily if you can also make it.”
HTeaO may help quench a thirst pushed by huge development and enlargement within the metropolis, Seguin Financial Growth Director Josh Schneuker mentioned. A spot like HTeaO is the sort metropolis leaders look ahead to attracting whereas constructing out the financial base and choices extra for residents.
“Town of Seguin has been working laborious to recruit new and diversified retail alternatives to our group, so we’re very excited that Sean and Omar will likely be bringing HTeaO to Seguin,” Schneuker mentioned. “With all the expansion that we’re experiencing, I’m assured that Sean, Omar, and HTeaO will thrive in Seguin for years to come back.”
Building has but to start because the proprietor/operator duo remains to be within the allowing stage of opening the store. They’ve chosen a location at 705 W. Courtroom St. to construct a standalone HTeaO retailer scheduled for a late summer time or fall 2021 opening, the pair mentioned.