Inga Lam mentioned her household was initially conflicted over her profession in media, a job that she mentioned many mother and father typically take into account unstable.
“Persons are at all times like, ‘How is your mother okay with this?’ and [my mom] mentioned, ‘Effectively I used to be not okay with it,’ as a result of she didn’t even know what Buzzfeed was,” Lam mentioned. “I feel that’s the factor … for our mother and father who’re possibly not accustomed to the digital media trade.”
On April 6, the Boston School Taiwanese Cultural Group hosted a digital speaker occasion that includes Lam, a senior video producer at Buzzfeed’s Tasty and creator of the brand new YouTube channel About To Eat.
Lam, who was raised in Hong Kong and Taiwan, creates content material that showcases the intersection of meals, journey, and tradition. She produces and hosts completely different long-form sequence on Tasty, along with making each recipe and life-style movies on her personal YouTube channel.
Lam mentioned she takes a selected strategy when creating movies for Tasty.
“Once I’m pondering of a body for a Buzzfeed video, I feel there’s a sure means we strategy [it] … the primary focus is … virality and to cater extra to reaching a broader viewers,” she mentioned.
Lam mentioned her ardour for Asian delicacies and need to share a extra private story drove her to start out her private YouTube channel this yr.
“The movies I placed on my channel are for me,” Lam mentioned.
Impressed by her Taiwanese heritage, Lam mentioned she considers her private channel a spot the place she will showcase Taiwanese tradition extra freely. The video manufacturing course of at Buzzfeed is extra data-based, Lam mentioned, which could restrict her freedom to decide on the content material she needs to provide.
“So Buzzfeed’s tremendous into information, proper, it began as a tech firm, and there are analytics of what varieties of delicacies are extra clickable, and I feel Japanese, Korean meals are like on high, , after which possibly like Chinese language,” Lam mentioned. “And so I feel for People, who’re like the primary Tasty viewers, at first it was a bit bit like, , they don’t even know the place Taiwan is … so I feel it was onerous to start with.”
When she had the platform to introduce Taiwanese delicacies to her viewers by her private channel, Lam mentioned she had considerations as to how she might describe a fairly area of interest delicacies to the American public.
“I used to be very obsessive about the concept of creating the unfamiliar acquainted,” Lam mentioned.
To make the “unfamiliar acquainted,” Lam mentioned she needed to discover participating methods to introduce Taiwanese recipes.
“If I straight up mentioned, ‘Let me let you know about this Taiwanese pineapple cake’ for instance, I don’t suppose that may be one thing that everyone needed to click on on … but when we body [it] in a means that could be extra fascinating to individuals, in order that once they click on into it they’re extra intrigued by it—that began making it simpler for me to pitch various things that had been possibly extra particular to my tradition,” she mentioned.
Lam then shared her opinion on authenticity and her tackle modernized Asian delicacies in the USA.
“A variety of occasions when you consider what’s genuine, you in all probability simply imply like that is the flavour you used to style at house that your mother made,” she mentioned. “However the reality is, all our mothers make the identical dish very otherwise.”
Lam mentioned this has led her to specify the function her private expertise performs in her recipes on her private channel.
“That’s why once I do my recipes proper on my channel I at all times say that is my household’s means of doing it—it doesn’t imply that the best way your loved ones does it’s unsuitable or no matter it’s similar to, that is my private expertise,” Lam mentioned. “I acknowledge that there are a variety of completely different ways in which this may be executed.”
Featured Picture by Aditya Rao / For The Heights