ELC’s new “Beauty Inspired, Values Driven” promise is a dedication to “speed up progress on matters that assist defend individuals and the planet,” the corporate states—now and for the following 75 years, and past.
ELC will proceed to worth and promote inclusion, variety, and fairness for all, whereas working towards reaching its sustainable packaging targets, which embody:
By 2025, 75-100% of ELC’s packaging shall be “recyclable, refillable, reusable, recycled or recoverable.”
The quantity of post-consumer recycled (PCR) materials in ELC’s packaging will enhance by as much as 50% (from 2019) by 2025.
100% of its forest-based fiber cartons shall be FSC licensed by 2025.
Advancing Its Sustainable Mission
ELC regularly enforces its sustainable practices throughout the worth chain, leveraging the experience of its manufacturers.
Final yr, for instance, Aveda’s workforce took sustainable packaging to the following degree with its Nutriplenish haircare launch. The PCR packaging is a vibrant, on-trend coloration—a primary for the model, and sweetness business.
Only a few weeks in the past, ELC announced it is partnering with Eastman to make the most of its molecular recycling applied sciences, and its portfolio of Renew resins, which comprise as much as 100% licensed recycled content material.
Fabrizio Freda, president and CEO, states:
“At The Estée Lauder Firms, our success is deeply rooted in our core values and the optimistic influence now we have on our staff, our communities and the planet. Magnificence Impressed, Values Pushed is our promise to speed up progress in these areas of strategic significance as a way to proceed delivering long-term, sustainable development.”
Keep tuned for extra information about how magnificence manufacturers are ramping up sustainable packaging initiatives throughout this Earth Month and Earth Day tomorrow.