The signal of a profitable magnificence buy isn’t simply hydrated pores and skin or outlined brows — it’s additionally these moments when you end up rolling up the tip of a tube to coax out the previous few molecules of a holy-grail cream. However a lot as we admire what merchandise can do for our faces and our bodies within the second, we don’t give practically as a lot consideration to what occurs to them after they’ve been used — which contributes to the sobering indisputable fact that, of the greater than 120 billion models of plastic packaging the worldwide magnificence business produces annually, solely 9% will get recycled. That’s why, in case you’re dropping your empties within the bin and hoping for the very best, you might want to learn about Nordstrom’s BEAUTYCYCLE, a take-back and recycling program that accepts all manufacturers of magnificence packaging. “Consumer-friendly” doesn’t even start to cowl it: Merely convey any spent beauty, haircare, or skincare to your native Nordstrom magnificence division, the place you’ll discover TerraCycle® Zero Waste Bins™. TerraCycle® then cleans and separates the contents, that are recycled into new merchandise comparable to park benches and picnic tables. Via this initiative, Nordstrom goals to take again 100 tons of hard-to-recycle magnificence packaging throughout the U.S. and Canada by 2025. An formidable purpose, to make certain, however one we will attain collectively. So the following time you go for the dregs of a prized lip balm or perfect-match concealer, ask not what they will do for you — ask what you, by giving them a sustainable sendoff, can do for the planet. Like what you see? How about some extra R29 goodness, proper right here?