With high-touch bodily experiences nonetheless on the backburner for now, Bobbi Brown Cosmetics has partnered with Good Corp. to launch customized on-line magnificence consultations, the company announced on Tuesday.
The service offers digital try-ons of Bobbi Brown merchandise utilizing augmented actuality and synthetic intelligence, and pairs customers with a make-up artist to offer customized product suggestions, the corporate mentioned.
The service shall be accessible to U.S. customers by means of Bobbi Brown’s cell web site, per the announcement.
As customers stay unsure about in-person buying, Bobbi Brown is making an attempt to convey the shop expertise on-line.
The sweetness firm’s on-line consultations with Good Corp. are supposed to replicate the in-store buying expertise by giving clients one-on-one time with a specialist, the announcement famous. The 2 corporations teamed as much as launch an interactive and customized on-line buying service in response to client demand for “shoppertainment.”
“This enhanced magnificence session video chat continues to construct on the strengths of our make-up artists and improves their capability to work together just about in a extra significant method with our customers, empowering them with accessible information, ideas and tips that are the hallmark of the Bobbi Brown model,” Chetna Khemka, senior vice presidentof International On-line at Bobbi Brown Cosmetics, mentioned in an announcement.
Moreover its partnership with Bobbi Brown Cosmetics, Good Corp. has additionally collaborated with Mineral Fusion and Whole Foods to offer contactless beauty testing instruments in shops. The corporate has additionally launched different try-on options that allow consumers to check out makeup and eyewear.
As a consequence of customers’ in-store buying issues in the course of the COVID-19 pandemic, magnificence manufacturers and retailers have increasingly relied on AI and AR features to permit clients to strive cosmetics with out risking their well being. Good Corp.’s expertise and collaborations have apparently made it a horny firm for traders. Earlier this yr, the corporate raised $50 million in Series C funding to develop extra AI applied sciences in addition to broaden globally.
Although the coronavirus pandemic has pushed many retailers to furlough or lay off workers, some retailers in magnificence and different sectors have deployed their staffers to interact with homebound customers. Firms like Neiman Marcus, Suitsupply and Madison Reed have enlisted their workforce to function specialists or stylists to information consumers from afar.