“It’s been a tough 12 months. We have been solely open six or 9 months earlier than COVID got here. We nonetheless didn’t have a full 12 months of decision-making,” says Lorinda Kain, proprietor of Tru Blue Boutique in St. Clair.
“It’s coming collectively although. We made it this far and summer season is coming, which is all the time good for enterprise in St. Clair County.”
Kain credit folks like her landlords on the St. Clair Riverview Plaza for working exhausting to maintain foot visitors up. Particular occasions, like internet hosting a pop-up from Port Huron’s Batchmade Magnificence, assist, too.
Within the midst of all this, Kain has added new merchandise on the retailer, together with increasing their clothes choices for males.
Now the St. Clair boutique has partnered with a Los Angeles clothes model, a transfer that Kain hopes will proceed to drive clients to her retailer. Tru Blue Boutique has partnered with the style attire model Liverpool Los Angeles, changing into considered one of 86 Vacation spot Liverpool Retailers throughout america.
“They reached out to us as one of many choose few boutiques to do that, in all probability as a result of we stock a big quantity of merchandise from them,” Kain says. “We lately began carrying their males’s line, from jackets to denim to shirts.”
Whereas the partnership is mutually useful to each events, it ought to present an particularly fine addition for Tru Blue. Liverpool Los Angeles helps the St. Clair boutique with promoting, providing instructional boards for his or her gross sales associates, and connecting them with different partnered shops for networking alternatives.
The Liverpool model can even make Tru Blue a precedence in terms of shipments and stock, a welcome aid for Kain, who says that COVID has brought about important delays within the provide chain. Future developments will embody unique merchandise and a Liverpool build-out tailor-made to the shop.
“We’ve solely been open since 2019, so we’ll take each little bit of assist that we will get,” Kain says. “They actually care for us. It means rather a lot.”
Tru Blue Boutique is positioned within the Riverside Plaza in St. Clair.