The choice-makers at Izil Magnificence, a model regionally famend for its pure but luxurious skincare and hair merchandise, has tapped multihyphenate Nora Fatehi because the first-ever model ambassador. With Izil Magnificence drawing influences from the wealthy heritage of Moroccan magnificence rituals, it’s solely pure for the label to be related to somebody who has roots within the North African nation. Different qualities that make the extremely gifted actress and singer the proper match embody her robust sense of independence and dedication whereas staying true to her values.
“Nora Fatehi is a shocking pure magnificence, self-made girl and an enormous expertise who achieved worldwide stardom whereas being happy with her Moroccan roots,” Mouna Abassy, the founding father of the corporate with a reputation which means “pure” in Tamazight, stated. She added she grew to become satisfied the “candy, passionate and hard-working” Fatehi was the proper selection after getting launched to her work. Abassy additionally stated “Moroccan magnificence secrets and techniques will take their due place on the planet due to the partnership.
Fatehi, who has Canadian citizenship, has additionally expressed her pleasure about becoming a member of forces with the model that mixes science and expertise with ancestral information.
“Izil is a skincare model that elevates the picture of my nation, Morocco and my tradition, because it was based by a powerful Moroccan girl who began from nothing and labored onerous to realize success with out compromising on her values,” stated the ethereal magnificence who’s eager to indicate the world the identical century-old confirmed Moroccan rituals she and her ancestors grew up with. “After I realized their story, tried their superb merchandise and met the founder, Mouna Abbassy, I used to be instantly satisfied that our collaboration can be easy as we share the identical imaginative and prescient and the identical values.”
About Izil Magnificence
Whereas delivering easy, environment friendly and pleasing pores and skin and hair care rituals for men and women, Izil Magnificence makes use of pure, minimal and time-tested components. Harvested from well-known sources in Morocco, the restricted but high notch North African components embody argan oil, almond oil, shea butter and lavender.
In 2020, Izil Magnificence opened their distinctive flagship retailer in Dubai Mall, and with its all-white theme, easy geometric shapes and easy angles, it displays the model’s philosophy of purity and ease. In addition to the shop that showcases the merchandise, there’s a state-of-the-art spa that offers guests an opportunity to attempt them out firsthand.