THE WHAT? Zalando and Sephora have introduced that they’ve signed a strategic partnership to create a web-based status magnificence vacation spot for European customers.
THE DETAILS The expertise, which mixes the German on-line vogue retailer’s deep e-commerce experience with the LVMH-owned perfumery chain’s intensive assortment of merchandise from greater than 300 status and unique manufacturers, will launch in Germany within the last quarter of this 12 months, earlier than being rolled out to additional Zalando markets all through 2022.
“Fifty years after opening its first retailer, Sephora as soon as once more disrupts status magnificence by becoming a member of forces with Zalando to create the last word on-line status magnificence vacation spot for Zalando’s 42 million lively clients,” mentioned Martin Brok, President and CEO of Sephora. “This partnership illustrates our ambition to relentlessly innovate to thrill our clients higher than anybody else. Zalando, which in the present day is probably the most profitable on-line vogue platform in Europe, is the perfect associate for us to proceed to encourage clients. By bringing collectively vogue, equipment, and status magnificence beneath one roof, we’ll provide them the perfect vacation spot to ‘look nice and really feel nice’, in a novel premium setting. This partnership is a key step in our European development technique and illustrates our imaginative and prescient for the way forward for magnificence and retail”.
THE WHY? David Schneider, Zalando Co-CEO, feedback, “Magnificence represents an enormous and thrilling alternative for us, with the web magnificence market nonetheless largely untapped in Europe. As a one-stop vacation spot for vogue and way of life, we wish to empower and encourage Zalando clients to seek out the proper selection of vogue and sweetness in a single place and on the identical time give our model companions a platform for his or her digital success. Our partnership with Sephora, the go-to place for a lot of magnificence followers, will elevate the wonder providing for our clients and permit them to buy probably the most sought-after and unique magnificence manufacturers whereas having fun with Zalando’s wonderful buyer expertise and comfort.”